Interactive 3D
Browser-based architectural experiences with cinematic camera movement and real-time interaction.
An interactive architectural experience created by BRQ, where websites become spaces you can explore.
Scroll forward to move through the space. Scroll back to retrace your journey.
From property developments and hospitality destinations to showrooms and corporate environments, BRQ creates browser-based experiences that let audiences explore physical spaces digitally.
Browser-based architectural experiences with cinematic camera movement and real-time interaction.
Transform physical environments into explorable digital spaces for sales, presentation, operations or training.
Combine architecture, animation, information and interaction into a single premium digital journey.
This demo uses an illustrative environment. The same interaction can be built around a client's real property, model or concept.
A flexible workflow from architectural source files to a polished browser experience.
| Ref | Scope | What it covers | Typical |
|---|---|---|---|
| S-01 | Source & model | Use an existing BIM/3D model, CAD package, floor plan or create a new optimized web model. | Input |
| S-02 | Experience design | Define the visitor journey, camera path, storytelling moments, hotspots and content. | Design |
| S-03 | Web 3D build | Optimize geometry, materials, lighting and interactions for real-time browser performance. | Build |
| S-04 | Content layer | Add property information, media, data, booking, lead capture or custom business workflows. | Integrate |
| S-05 | Device tuning | Tune the experience across desktop, trackpad, tablet and mobile without losing the cinematic feel. | Optimize |
| S-06 | Launch | Deploy as a standalone experience or integrate it into an existing website and analytics stack. | Go live |
A focused process designed around visual quality, performance and client objectives.
We define the property, audience, story and the actions visitors should be able to take.
Ends with: experience directionWe prepare and optimize the building, interiors, materials and lighting for real-time web rendering.
Ends with: optimized 3D environmentWe create the scroll journey, interaction layer, responsive UI and any required integrations.
Ends with: interactive web experienceWe test performance across devices, deploy the experience and connect analytics or lead-generation tools.
Ends with: a live client-ready experienceShare your property model, floor plan or concept with BRQ and we can define the right interactive experience for your audience.